Social Media

Twitch Continues Expansion Beyond Gaming with Global Roll Out of Watch Parties

While Facebook continues to push its Watch video platform in the hope of taking a bigger share of the digital video pie, gamer-focused platform Twitch is also looking to expand on its content options, as it grows its audience, and broadens its potential. Over the past year, Twitch has seen a significant rise in its ‘Just Chatting’ channels, which see popular streamers interacting with fans, without gaming. Just Chatting streams now rival its biggest gaming categories, while Twitch also signed a deal in June to stream Premier League games in the UK, moving from virtual sports into real matches. And now, Twitch is adding another ‘beyond gaming’ option, with the full launch of its Watch Parties, which enable users to stream selected movie and TV content that can be viewed with their fans.

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LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options

LinkedIn is adding a new, dedicated communications channel for your company and employees via your LinkedIn Company Page, while it’s also providing new insights into your company page followers to help guide your content and outreach decisions, as part of its latest feature roll-out for company pages.

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Twitter Publishes New Insights Into Video Ad Effectiveness

No doubt you’ve heard this before, but video is the best performing content type across all social platforms, and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should – and this week, Twitter has published some new insights into exactly how you should look to utilize its various video ad options to maximize campaign impact.

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Marketing

How to Enable SEO Across Your Organization: 4 Proven Tips

Have you ever tried to implement an SEO project and received pushback from IT, development, product, design, UX, brand, content strategy, or any other non-SEO team? If so, you aren’t alone. SEO is often dependent on other teams, and your project can be dead on arrival without the right support. Therefore, gaining stakeholder buy-in is a critical, yet challenging, component of implementing an SEO project.

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Nine Common Content Marketing Myths Debunked

Whether you’re trying to boost website traffic, raise awareness for your brand or drive more sales, content marketing can help. However, there are many common content marketing myths that you should not believe. Here are nine of them.

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Marketing in the Age of Resistance

Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they support to back up those platitudes with action.

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