Daily Minute Master Series – September 30, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event

TikTok held its first ever TikTok World business showcase event, where it shared a range of new tools and options designed to help brands make the most of its platform, while also painting a clearer picture as to how TikTok will monetize its now billion-plus audience, and help creators earn money for their efforts.

For the full white paper click here

Google Confirms 11th Chrome Zero-Day Attack, Releases Urgent Fix 

Google has issued an urgent upgrade warning to all Chrome users…

For the full article click here 

Facebook’s First Big Investment into the Metaverse, and What it Means for the Future of the Company

Facebook has taken its next steps into the expanding Metaverse concept, with the announcement of a new $50 million investment into research programs that will explore how to develop the digital Metaverse responsibly, and ensure that any related products “are built in a way that’s inclusive and empowering”.

For the full article click here 

How Marketing Actually Works (And Why It’s Essential For Driving Change)

Imagine a group of brilliant automotive engineers designing cool features into a groundbreaking new car. Compulsive tinkerers, they optimize for granular personalization with all the bells and whistles they’d want if they were designing it just for themselves. They build the car, then hand things over to the marketers to convince customers these features are what they want, too — and that they should pay a premium for them.

For the full article click here

13 Smart Ways To Integrate Paid And Organic Content In Your Marketing

Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Paying for targeted ads can introduce more consumers to your offerings, whereas the organic content you produce and share via your company website or social media can help guide those who are already seeking the type of product or service you sell into your sales funnel as warm leads.

For the full article click here

How to Find What’s Trending: 14 Tools for Topic Inspiration

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar. Not everything you publish has to be related to a current event but using trending topics strategically will allow you to ride waves of demand in both search and social platforms. Here are 14 of the best sources to help you find out what’s trending.

For the full article click here

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Daily Minute Master Series – September 29, 2021Daily Minute Master Series – October 1, 2021