Daily Minute Master Series – September 29, 2021

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The Marketing Rundown

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News & Updates

Instagram Pauses ‘Instagram for Kids’ Project After Recent Media Reports

Amid a new storm of controversy following The Wall Street Journal’s ‘Facebook Files’ expose, Facebook has today announced that it will shelve plans for its ‘Instagram for Kids’ project for now, so that it can meet with relevant regulators and advisory groups, to ‘get this right’ before proceeding.

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TikTok Reaches a Billion Active Users, the Latest Milestone for the App 

Despite almost being banned in the US, being actually banned in its second-biggest usage market, almost being sold off entirely and facing various direct challenges from rivals. Despite all of this, TikTok has continued to steadily grow, and build on its foundations, and has now reached a new milestone of one billion monthly active users.

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Google Has Moved Away From 200 Ranking Signals Number

In a Google SEO Office Hours Hangout, Google’s John Mueller revealed that Google has “moved away from the 200 ranking signals number.” He said that having a number like that is misleading. Mueller said it’s not the case that the ranking signals can be sorted and ranked as a list on a spreadsheet.

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Microsoft Advertising Launches Open Beta for Credit Card Ads

Microsoft Advertising announced an open beta for a new ad unit, called credit card ads. Credit card ads are available to advertisers targeting the United States and Canada.

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15 Tips on How to Rock a Small PPC Budget

Having a smaller PPC budget and getting maximum results is a challenge for many advertisers. It can be done! You can make the most of it with practical planning and a laser focus on your goals.

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Google Can’t See Content Behind Captchas

Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. Googlebot doesn’t interact with anything when it crawls webpages. If it lands on a page with a captcha blocking the main content, it will assume that’s the only thing on the page.

For the full article click here

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Daily Minute Master Series – September 28, 2021Daily Minute Master Series – September 30, 2021