Social Media

With More People Turning to YouTube for News Content, That Could Fuel the Rise of Fringe Beliefs

As the US Presidential Election campaign continues to gain momentum, this is a particularly pertinent study from the team at Pew Research. According to Pew’s latest study of more than 12,600 US adults, more than a quarter now get at least some news content from YouTube.

For the full article click here

Court Allows TikTok to Remain Available for Download in the US, Despite White House Executive Order

Despite TikTok’s latest deadline expiring, which would have seen all US downloads of the app banned this past weekend, the app remains available, and in operation, for American users, at least for the time being. While the US Government has given preliminary approval for the Oracle/Walmart takeover offer for TikTok to progress, as yet, there’s no official deal in place, and as such TikTok was set to be banned in US app stores yesterday, in line with the original Executive Order.

For the full article click here

Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, and they’re gradually being made available to all businesses. And for those who can access the option, it could be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their feeds.

For the full article click here

Marketing

How Google Handles Naked Links

In a Google Office Hours SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google handles links that don’t have anchor text. In a follow up question he answered if text surrounding those kinds of links have an effect.

For the full article click here

How to Catch & Fix 4 Common SEO Issues Before It’s Too Late

As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content. On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing. He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

For the full article click here

How to Bring More Value to Your Email Marketing

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at time of open, using polls or other interactive tools to increase engagement, and even using the signature as a marketing channel.

For the full article click here