The Marketing Rundown

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News & Updates

Reddit Highlights Key Engagement Trends and Brand Opportunities in the App

Reddit has released a new research report which looks at how the platform facilitates community engagement, and the importance of such in the modern environment, where people are increasingly working from home, and are seeking new ways to stay connected.

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Meta Adds New Account Switching and Cross-App Alert Tools as it Looks to Maximize Engagement

Meta’s trying to hook more people into its apps, and get them spending more time on Facebook and Instagram respectively, by making it easier to switch between your connected profiles on each, and adding new alerts to entice you across.

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Instagram’s Testing a New Way to Use DMs as an Alert Option for New Posts

As it continues to search for new ways to maintain relevance in the lives of its users, Instagram is experimenting with a new option that would seemingly enable people to share their latest posts with connections via DM, adding another way to boost awareness and engagement in the app.

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TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal

TikTok continues to work to reassure western governments that it’s not beholden to the CCP, with the company close to establishing a new agreement with the Committee on Foreign Investment in the United States (CFIUS) which would offer assurances to US officials as to how, exactly, US user data is stored and accessed, and would also include restrictions on potential interference by Chinese staff.

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Twitter’s Testing a New Way to Showcase Brand Communities in the App

Twitter’s looking to entice more brands and creators to build communities in the app with a new Community showcase option for professional profiles now being tested internally.