Social Media

Apple Grants Temporary Waiver of its 30% Fee on Funds Raised Through Facebook’s New Paid Events Option

Last month, Facebook launched a new paid events option in order to provide another way for businesses to generate income amid the COVID-19 crisis, and in replacement of IRL functions.

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Is Facebook Bad for Society? New Insights on the Company’s Approach Raise Important Questions

Is Facebook a positive or negative influence on society – and does the company, or indeed anybody in a position to enact any type of change, actually care either way? This question has been posed by many research reports and academic analyses over the years, but seemingly, the broader populous, at least in Western nations, really hadn’t give it a lot of consideration until the 2016 US Presidential Election, when it was revealed, in the aftermath, that foreign operatives, political activists and other groups had been using Facebook ads, posts and groups to influence US voter activity.

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LinkedIn Updates Marketing Partner Program with New Specialty Categories

LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process.

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Marketing

8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]

Are you looking for ways to increase search engine traffic to your website or blog? Want to know how to utilize SEO to increase your organic ranking on search engines like Google? The team from Red Website Design share 8 advanced link building SEO techniques in this infographic.

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6 Things I Wish I Knew About When I Was New to PPC

When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a few things I wish someone had told me when I was new to PPC.

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8 Things Amazon Sellers Should Do to Prepare for Q4 Sales

Every November, Amazon sellers buzz with excitement. During the November and December holiday season, sellers can rake in as much in sales as during the rest of the year combined. A company’s preparation for the fourth quarter (Q4) sales can make or break its profitability for 2020. This year, there is an even greater potential for sales as the pandemic has driven more people than ever to shopping online. It has also caused a massive supply chain and logistics challenge for Amazon and its independent sellers. While 2020 is impossible to predict, following recognized best practices can help sellers prepare for this year’s Christmas sales boom.

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