The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
How to Get Your Facebook Page or Account Verified
Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons. For starters, being verified on a huge social media platform like Facebook gives your presence credibility and gives consumers a sense of trust.
For the full white paper click here
TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App
For the full article click here
YouTube is expanding access to its Super Chat and Super Stickers streamer donation options, while it’s also adding comment translation tools in-stream, helping to broaden utility in more markets.
For the full article click here
Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips
Will Google ads be part of your holiday marketing process? The search giant remains a key source of product discovery, and with additional shopping tools and eCommerce options being launched throughout the year, Google does indeed look set to remain an essential connector for many purchases throughout the coming season.
For the full article click here
Facebook’s Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance
After initially launching its organic post testing option for video in Creator Studio last year, Facebook is now rolling out an update, with a new layout, and expanded post options, helping to provide more guidance in your Facebook posting strategy.
For the full article click here
LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities
LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms integration for Zapier, enabling you to connect your gathered lead gen forms info with third-party tools and apps.
For the full article click here
