Daily Minute Master Series – September 26, 2019

Social Media

Twitter’s Testing a New Way to Easily Locate Content That’s Been Shared in DMs

Twitter is working on a new option which would enable you to more easily locate any content – including tweets, images and links – that’s been shared within your direct message conversations. It could be a handy way to keep track of discussions, or find that thing you were talking about with your friend a few days back. And given the rise in messaging on every social platform, it makes sense for Twitter to add in another way to better manage your private discussions – in fact, this is just the latest in a line of more recent Twitter DM updates, underlining the platform’s efforts to facilitate more direct conversation within the app. The emphasis would suggest that Twitter is seeing increasing DM usage, which could also lead to more messaging options and tools coming in the near future. There’s no word on any official launch date for this new feature, or for DM search function, but with Twitter looking to focus on DM improvements, you can likely expect to see them ‘in the wild’ sometime soon. 

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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads

Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. After launching an entirely overhauled site last year, Reddit, reports an increase in page views and time spent on its website and app, along with user engagement growth. With the redesign complete, Reddit now has a platform on which it can build out more comprehensive ad offerings, something it has been steadily accomplishing over the past year. In addition to giving brands more video ad options this time, Reddit also reported it is forming its first video engineering team to test and improve its video ad products.

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Marketing

Google won’t pay French publishers copyright fees, will limit content in search results instead

Last year, after an extended public debate, the European Parliament passed a controversial and sweeping new Copyright Directive. In part, it was intended to harmonize and modernize EU copyright law. However, it was also intended to generate licensing revenue for authors and publishers from big internet companies such as Google and Facebook. France was the first country in the EU to implement the new rules domestically. Google now says it will not pay French publishers the expected copyright licensing fees. Google News VP Richard Gingras said, “[W]e don’t accept payment from anyone to be included in search results. We sell ads, not search results, and every ad on Google is clearly marked. That’s also why we don’t pay publishers when people click on their links in a search result.” He added, “To operate in any other way would reduce the choice and relevance to our users—and would ultimately result in the loss of their trust in our services.” Google will giving publishers the ability to explicitly opt-in to have more content presented on the SERP. It has created a set of webmaster guidelines that French and ultimately all European publishers can use to communicate how much of their news content to show in the SERP. This will effectively function as a waiver of their licensing rights under the Copyright Directive.

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Sidecar launches Amazon Advertising campaign management solution

E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. Through a mix of managed service and technology, Sidecar for Amazon aims to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon Advertising platform. Amazon’s advertising products have advanced, but the platform is still relatively nascent. Technology solutions are popping up to help advertisers manage their campaigns with more sophisticated features. Sidecar for Amazon is one of the few to support all three of Amazon Advertising’s e-commerce ad formats.

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