Social Media

TikTok Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns

While Reddit is now up to 430 million users, many advertisers remain hesitant to invest in the platform because of past controversies related to its free speech approach, and it’s notoriously ad-opposed community that might not be overly welcoming to their content. But Reddit has changed a lot in recent times. Back in June, for example, the platform removed more than 2,000 subreddits after a revision of its policies around hate speech, while the Reddit community is also now far more accustomed to in-stream ads and seeing sponsored posts within their feed.

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LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users

LinkedIn has given its platform a new, fresh update, while it’s also announced the global rollout of LinkedIn Stories after trying it out in selected nations over the past five months. First off, on LinkedIn’s new look – as you can see in this screenshot, the new LinkedIn looks brighter, with a pastel-type color scheme on a gray and white background – and less blue overall.

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YouTube Adds New Voter Awareness Prompts in Election-Related Search Queries

With the US Presidential Election only 40 days away, YouTube has this week announced some new prompts designed to maximize voter understanding of both candidates and the voting process, in order increase participation, and combat misinformation around the poll.

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Marketing

How to Write Content for Each Stage of the Buyer Journey

Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading. What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey. The purpose of any content marketing strategy is to push a prospect further down the marketing funnel and ultimately converting a prospect into a lead and a lead into sales. Your prospects should convent into a normal lead, then into Marketing Qualified Leads (MQLs), proceeding to convent into Sales Qualified Leads (SQLs) and finally into actual sales. The key to all successful content marketing or inbound marketing is not to think of a buyer journey at a subconscious level. You have to bring it out from back of the mind to the front.

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Insights to Reimagine Your Holiday 2020 Planning

The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that is top of mind with most businesses: What’s in store for the holiday retail season in 2020?

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What Digital Marketing Will Look Like Once The Cookie Is Dead

For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and declare that this decision would “choke off the economic oxygen” needed for digital advertising to exist.

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