Daily Minute Master Series – September 24, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.

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Google’s Apps Work Different on iOS 15 

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. Apple’s iOS 15 and iPadOS 15 started rolling out this week and they come with a feature called Focus Mode. This a new OS-level setting that’s designed to eliminate distractions by restricting certain types of notifications while the setting is active.

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Ecommerce Returns and Their Role in Marketing

As much as retailers and brands would love them to, most customers don’t simply drop onto their site by accident. Given this, success is heavily determined by the acquisition strategy of their marketers. The problem is that many aren’t using key data points about their customers to analyze marketing effectiveness and are losing money as a result – and one key area of this is in returns.

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Why Marketing Poses A Cybersecurity Threat And What To Do About It

Humans: we’d like to believe they’re all good at the core. Unfortunately, there are a few bad apples in the bunch — or at least very opportunistic apples. When it comes to cybersecurity, the bad apples are hackers who are out to invade, profit from or damage a business. Cybersecurity has been a topic of conversation for a long time, but with so much data at our fingertips today, it feels like we’re at an inflection point where threat actors could have an advantage.

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What is Enterprise Search? Definition and Examples

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is it a network of many websites? Is it a global brand, or a particularly large and complex website? Enterprise marketing can apply to each of these scenarios. In this column, we’re going to dig into some of the other frequently asked questions people have about one particularly important and important aspect of digital marketing at the enterprise level: Search.

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WordPress Ninja Forms Vulnerability Exposes Over a Million Sites

Recently it was disclosed that the popular WordPress contact form called Ninja Forms patched two vulnerabilities, affecting over 1 million WordPress installations. This represents another in a growing list of REST API related vulnerabilities that are being discovered among many WordPress plugins.

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