Daily Minute Master Series – September 24, 2019

Social Media

Pinterest Announces New Business Profile Format, Shop the Look Collection Ads

This week, Pinterest has added some new considerations into the mix, with the addition of Shop the Look collection ads, along with an updated profile format which enables users to include video as their cover image. First off, on Shop the Look collections – Pinterest is expanding its shoppable post format into paid ads, enabling businesses to showcase multiple, buyable items within each Pin. Shop the Look collections will essentially expand into product catalogs, with the capacity to display a range of products. Advertisers will be able to tag up to 25 items in a Pin image, while a preview showcase of four items will be shown along the bottom of the Pin. The addition of these expanded Shop the Look ad options will provide more ways for brands to drive direct purchases from Pinterest, which could help maximize shopping potential among browsing consumers. Pinterest says that the new Shop the Look ads will be rolling out in the U.S. “over the coming months”. The addition of these expanded Shop the Look ad options will provide more ways for brands to drive direct purchases from Pinterest, which could help maximize shopping potential among browsing consumers. Pinterest says that the new Shop the Look ads will be rolling out in the U.S. “over the coming months”. 

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Twitter Launches Lists as Alternate, Swipeable Timelines on iOS

After first announcing its experiment with adding lists as alternate, swipeable tweet feeds back in June, Twitter is now rolling the option out to all users on iOS. Users will now be able to pin up to five selected lists from their ‘Lists’ settings and have them appear as swipeable feeds from the home timeline. This will give users more ways to access specific discussions on the platform, which may make it a more engaging, interactive experience. Twitter lists have long been considered an underrated feature – something Twitter itself has even acknowledged in the past – with many ‘power’ users exclusively utilizing lists to curate their on-platform experience. Given this, it makes a lot of sense for Twitter to provide more options on this front, while the capacity to be able to separate tweet discussions by topic will also make it easier to maintain context within each discussion, and may improve engagement as a result. Overall, this seems like a good update for Twitter, and it’ll be interesting to see how if and how users take up the swipeable streams option.

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Marketing

Google September 2019 core update to roll-out later today

Google announced this morning on Twitter that it is releasing the September 2019 core update later today. Core updates impact how Google ranks web sites and how Google determines what is the most relevant web page for a specific query.  Whenever Google updates its search ranking algorithms it means that your site can do better or worse in the search results. Knowing when Google does these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm. Today we know Google will be releasing a core ranking update.

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Advertising

Google Adds New Video Campaign Options, Including Home Screen Ads on YouTube

Google is launching some new options to help marketers better manage their video ad campaigns, and reach consumers where they’re most active. First off, Google’s adding new TrueView ads in the YouTube Home feed, “a tremendous opportunity for any advertiser looking to drive more, high-value conversions”. In addition to these new YouTube ad formats, Google is also adding ‘Video Reach Campaigns’, which will enable brands to upload a range of video assets and have Google’s systems determine their placement. It’s essentially automated placement for video ads – while traditionally, marketers have maintained control over each element, by utilizing Google’s machine learning processes, it may be possible to optimize your video ad delivery for better results. As we head into the holiday period, you can expect almost every digital ad platform to be offering new tools and processes, and these video ad tools definitely provide a lot of potential, particularly the new opportunities to gain exposure in YouTube’s main feed.

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