Daily Minute Master Series – September 21, 2021

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The Marketing Rundown

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News & Updates

Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

People’s shopping habits have shifted significantly since the start of the pandemic, leaving many brands scrambling to determine the best ways to grab consumers’ attention, and turn browsers into buyers on their eCommerce sites.

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Apple Accused of False Marketing and Fraud Over M1 MacBook Display Issues 

Apple is facing a new class-action lawsuit in the United States that accuses it of false or deceptive marketing for the M1-powered MacBook Pro and MacBook Air, fraudulent business practices, misconduct in customer support, and violation of consumer law.

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Intuit to Buy Email Marketing Company Mailchimp for $12 Billion in Cash and Stock

Intuit will buy email marketing company Mailchimp for $12 billion in cash and stock, the companies said Monday. Intuit, which is known for financial service offerings like TurboTax and Credit Karma, said it will use the acquisition to accelerate growth among small business clients. It marks the company’s largest acquisition to date. Last year, the company purchased Credit Karma for more than $8 billion. MailChimp was initially founded in Atlanta in 2001. Shares of Intuit were flat in after-hours trading following the announcement.

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10 Ways to End Sexism in Marketing

“We’re very optimistic that things can change.” Jane Cunningham, co-author of the book Brandsplaining is talking about the persistence of sexism in marketing. “Women are speaking out now, telling brands what they object to and how they like to be marketed to. And there are now some really good role-model brands for others to follow.”

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How the Pandemic Forced Us to Reimagine Marketing

Marketers experienced a decade’s worth of digital advancement in 2020 and COVID-19 has sparked one of the greatest periods of forced improvisation we have lived through. The way that people interact with brands has changed, and digital transformation and customer-centricity have come back to the fore. This has encouraged marketers to reimagine how they work and become more agile.

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Google AdSense: Is It a Google Search Ranking Factor?

AdSense is a Google ad product that allows publishers to monetize their content by displaying targeted advertisements on their website. Publishers earn money when people view or click on these ads. So why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Well, the belief is that sending traffic to pages with ads served by Google also serves Google’s interests as a company. When a website is monetized with AdSense, it becomes another platform for Google’s advertisers to serve ads on. Ethics aside, there’s an incentive for Google to send traffic to pages displaying AdSense ads.

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Daily Minute Master Series – September 20, 2021Daily Minute Master Series – September 22, 2021