Social Media

US Government Announces Ban on New Downloads of TikTok as Takeover Discussions continue

With the White House now assessing a proposed TikTok takeover offer, which would make Oracle the primary owner of a new, separate version of the app, the US Commerce Department has announced that, in line with US President Donald Trump’s August 6th Executive Order, new downloads of TikTok will be banned in the US from this Sunday, September 21st. That doesn’t mean that TikTok has been banned outright in the US, nor that the Oracle deal has fallen through. To clarify, in early August, US President Donald Trump said that TikTok would be banned in the US, due to concerns over its connection to the Chinese Government, if it was not sold to a US company, and separated from its Chinese roots.

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Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Over the past month, Facebook has shared a series of new interviews with internal product experts who are working on its video tools, in order to help creators and marketers understand the various options available, and how they can help to maximize your posting process.

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15 Awesome Social Media Campaign Examples

The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that.

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Marketing

How to Prevent Costly SEO Mistakes [Webinar]

Join our next Search Engine Journal webinar on Wednesday, September 23 at 2 p.m. ET to learn how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

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This Decade’s Most Important Marketing Question: What Data Rights Do Advertisers Possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language.

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Three Tips For Leaders As Marketing Goes Under The Microscope

While we may not realize it, marketing leaders have an incredibly tough job. During the best of times, we’re responsible for helping different people and teams cohesively build a brand, leverage technology, make strategic use of digital platforms and more. On top of that, what works today isn’t guaranteed to work tomorrow. With the world becoming more confusing and complex, marketing has been placed under the microscope. Businesses have become extremely cautious about making decisions, especially when a financial investment is required. A more critical eye toward marketing isn’t necessarily a bad thing. In fact, I believe this approach is a net benefit for brands. However, it will be uncomfortable for some marketers who may not be accustomed to facing such scrutiny for their every action and decision.

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