Daily Minute Master Series – September 20, 2021

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The Marketing Rundown

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News & Updates

How Flow State Can Make Digital Marketers More Productive

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity.

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Why Local Marketing Still Matters in the Digital Age 

As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally. The problem is that many of these businesses are giving up their local marketing efforts in favor of a national approach, believing it to be a superior option. They’ve been led to believe that focusing locally limits their potential base while national marketing opens the door to a large number of possible consumers. While this is technically correct, the logic ignores the level of scale required to convert customers nationally and the conversion benefits of local marketing.

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Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It

The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Does it align directly with my business objectives and customers’ desires?

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Website Themes Impact SEO

Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen.

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Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open

When was the last time you sent an email? Did you know that, according to Statista, roughly 306 billion emails were estimated to have been sent and received every single day in 2020? There are only about 7.7 billion people on Earth. Let that sink in. Now, ask yourself this: How many of the emails you receive every day do you actually read? More specifically, how many of the promotional emails you receive do you open at all?

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What Makes a Membership Marketing Campaign Successful?

So many things are out of our control right now, and recent research on association membership is not painting a pretty picture. Forty-seven percent of associations reported a decline in membership and 45 percent saw their renewal rate drop in 2021, according to Marketing General Incorporated’s latest Membership Marketing Benchmarking Report. One way to create order and regain some footing is a marketing campaign aimed at tangible goals, like increasing member recruitment and retention. But before launching a campaign it’s a good idea to figure out what kind of campaign is necessary, says Brianna Martin, senior marketing and events manager at Mighty Citizen.

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Daily Minute Master Series – September 17, 2021Daily Minute Master Series – September 21, 2021