Social Media

Twitter Adds Example Tweets to Selected Trends in Order to Provide More Context

Twitter’s trending topics lists can be problematic for various reasons. Sometimes Twitter’s algorithm will highlight offensive terms, sometimes the trends amplify divisive issues, and sometimes – maybe a lot of the time – it’s just not very clear exactly why a certain word or phrase is trending at all. Which makes you tap through, which, of course, boosts Twitter engagement – but that’s not always a great user experience. Tapping on a celebrity’s name, for example, to find out what may or may not have happened to them is an extra step, when it may not have anything to do with the person at all. You tap through, you see why the trend exists, then you leave. That can be annoying, and now, Twitter’s looking to do something about it.

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TikTok and Teespring Partner on New Integration to Enable Creators to Sell Merch On-Platform

TikTok has announced a new integration with Teespring which will enable TikTok creators to sell merchandise that they’ve designed directly to their fans within the app.

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Instagram Carousels Are the Most Engaging Post Type [STUDY]

According to a recent study, posts on Instagram are likely to be more successful if they contain a carousel – versus a single photo or video. Socialinsider examined over 22 million Instagram posts, of which nearly 3 million were carousels. In addition to finding carousels generate the most engagement, the study breaks down what the top performing carousel posts have in common. Given that Instagram carousels allow for up to 10 photos or videos, finding the right balance of media to include can be challenging. The data in this study can assist marketers with constructing more effective Instagram carousel posts. Also – is it really necessary to tell folks to swipe left?

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Marketing

Biden Campaign Launches Official Animal Crossing: New Horizons Yard Signs

Starting today, September 1st, Animal Crossing: New Horizons players will be able to deck out their island homes with official Joe Biden yard signs as part of the campaign’s broader initiative to organize voters online this fall. Since the start of the coronavirus outbreak in the US earlier this year, campaigns like Biden’s have been forced to entirely rethink how they organize voters. Instead of in-person rallies, Biden’s team has opted for live-streamed events and fundraisers along with socially distanced productions and interviews. The entire Democratic National Convention was held virtually earlier this month, with most guests streaming in over video software like Zoom to deliver speeches.

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See How Visits to Retail, Grocery, Workplaces Are Trending by Area with Google Mobility Reports

Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the most recent data representing approximately 2-3 days ago (the amount of time it takes to produce the reports).

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The Need to Take a Fresh Look at Consumer Data

Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment.

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