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News & Updates

YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement

YouTube’s looking to provide more ways to engage channel visitors, by customizing the way that your uploaded content is displayed based on each users’ preferences.

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YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.

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LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream.

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Tips for Encouraging Engagement During a Virtual Event

Convincing people to sign up for a virtual event is one thing — keeping their focus once they log on is another. After investing a massive amount of time, money and effort into planning a virtual event and attracting attendees, you don’t want that effort going to waste, so you must take steps to foster engagement during the event.

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LinkedIn Shares InMail Best Practices to Help Maximize Your Response Rates

The team from email marketing platform Lavender recently analyzed 28.3 million emails to glean more insight into the key trends and message traits that can help to maximize your LinkedIn outreach success.

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Google Local Pack: What Is It?

What is the Google Local Pack and why does it matter for SEO? Learn all about the Google Map Pack, its features, and how to rank high in local search.

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Google Local Pack: What Is It?

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