Social Media

Twitter Implements New Security Measures to Protect the Accounts of US Election Candidates

Twitter has announced that it will call on all candidates in the US election race to review their account security settings in order to maximize protection, and reduce potential misinformation and hacking efforts during the campaign.

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Facebook Launches ‘Facebook Business Suite’, an All-in-One Management Tool for Facebook and Instagram

Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook BUsiness Suite‘, which is focused on making it easier for small businesses to manage their Facebook and Instagram presences from a single platform.

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Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech

Over the past two years, Facebook has made a concerted push on its Groups feature as a means to boost on-platform engagement and keep people logging in. In the company’s official communications on this, Facebook has reiterated the popularity of groups – over 1.4 billion Facebook users engage in groups every month, and more than 400 million people are members of what Facebook calls ‘very meaningful groups’, or groups that become a central part of their interactive experience. Those numbers have likely risen even further during the COVID-19 lockdowns – but at the same time, a more skeptical view of Facebook groups is that they enable the platform to hide some of the more controversial discussions within the app from public view.

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Marketing

6 Enterprise SEO Strategies & Tactics That Really Work

SEO has changed over the last few years. A lot. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. So how do you remain (or become) successful today? Here are six enterprise SEO tactics and strategies that work.

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Google Custom Audiences, the Combo of Custom Affinity and Custom Intent Audiences, Now Live

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.

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Predictions for Holiday 2020 V400.0? Be Ready for Anything

So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more horrors. And we still have four months to go, bringing with it more hurricanes, the U.S. elections, COVID-19 2.0 and – maybe most frightening of all – the holiday shopping season. Just one of these is enough to strain the typical marketing department. When they all happen at once, even agile marketing might not be enough to get us through. What can you do? Besides the obvious steps – looking at the data, defining your authenticity, and getting in touch with why people like and engage with your brand – you need to seriously consider what you will do differently this year.

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