Daily Minute Master Series – September 18, 2019

Social Media

Pinterest brings Shoppable Pins to visual searches for fashion, home products

Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. Users will also now be able to save photos from their Lens searches and turn them into a Pin that they can save to a board. Pinterest will then use the “Lens’ed” photos to power future recommendations for the user. Pinterest’s visual platform is a natural fit for home and fashion marketers, and the company’s push to wed its visual search technology with shoppable pins makes it even more so. By bringing shoppable pins to Lens search results and recommendations, the company is giving branded Pins more exposure and helping to shorten the customer journey by bridging the gap between product discovery and purchase.

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LinkedIn Adds New ‘Skill Assessments’ Option to Beef Up Your LinkedIn Profile

LinkedIn is adding a new way for users to display their professional competencies, with a new ‘Skill Assessments’ option that will test your knowledge, and provide you with a badge to demonstrate your proven understanding. The option will facilitate expanded capacity to show your competencies, beyond Recommendations and Endorsements. It’s a good option for LinkedIn, which further integrates its LinkedIn Learning platform into the main app. The actual results are kept private to users, and if you don’t pass, you’ll have complete control over the visibility of the results. LinkedIn will also recommend Learning courses you can take to improve your skills, and pass the test at a later stage. And given LinkedIn’s unmatched insights into professional skills and competencies, no one is better placed to keep you updated on the latest in-demand skills, and help you display your capacity in the same.

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Marketing

Snapchat Launches Political Ads Library for Increased Transparency

As reported by CNN, Snapchat has now added a new Political Ads Library, which anyone can view as a downloadable spreadsheet via Snap’s website. And while it’s not as advanced as similar options available on other platforms, the listing includes all the political and issue-based ads on Snapchat, facilitating further research by third-parties. The listings can actually serve two purposes – first and foremost, they’re about transparency, and ensuring political groups are not using digital platforms to manipulate voters. But from a marketing perspective, it’s interesting to also see how, exactly, political groups are using Snap as they seek to connect with younger voters. As noted, it’s not as advanced as similar options on Facebook and Twitter, but given Snapchat’s unique allure with younger audience groups, there’s a lot that can be gleaned from the resource.

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Facebook Outlines Evolving Efforts to Detect and Remove Hate Speech and Extremist Content

This week, The Social Network has provided an update on its ongoing efforts to detect and remove hate speech from its platforms – and in particular, how its focus for such content has expanded beyond known, foreign terrorist groups in order to incorporate more local threats.  Facebook notes that its definition for such content is “based on their behavior, not their ideologies”, which has enabled Facebook to take a more general approach to what can be defined as terror-related material. Facebook is also looking to help people leave hate groups by providing links to specialized assistance, while it also has a team of more than 350 people, “with expertise ranging from law enforcement and national security, to counterterrorism intelligence and academic studies in radicalization”, who are working to develop its policies and enforcement actions. Now that we’ve seen the full impacts of such, and the direct links between online activity and real-life acts, it’s important that the platforms take action, and address such wherever they can.

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