Social Media

YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership

Like all social platforms, YouTube has seen a significant rise in usage in 2020, with the COVID-19 lockdowns pushing more people to find alternate entertainment sources to their usual, in person social events. But YouTube is also a little different in that its focus is video content, as opposed to social elements. So while you can comment and engage on YouTube clips, making it, technically, a social media platform, the majority of user attention is on the content itself. Which actually makes YouTube more like traditional TV – and it’s becoming more and more like a regular TV alternative over time.

For the full article click here

Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year

Facebook is today holding its Facebook Connect AR/VR showcase event, where it’s providing an overview of the latest advances in its next level virtual and augmented reality tools. And there are some major updates of note – here’s an overview of some of the key announcements.

For the full article click here

Pinterest Releases New Data on Key Trends Heading into the Last Quarter of 2020

Every year, according to Pinterest, September is a time when people reassess their key goals, and re-focus on what’s important heading into the last months of the year. But in 2020, things are looking a little different.

For the full article click here

Marketing

Google Adds New Listing Details to Streamline In-Store Purchases

Physical distancing requirements implemented to slow the spread of COVID-19 have had a major impact on retail outlets, with many consumers now shifting to eCommerce and online shopping options to avoid any unnecessary exposure. But some things you likely still need, or want, to buy in-store, and in those cases, many people still want to limit the amount of time they spend shopping. Which is why Google added new listing options on local store searches back in May, like ‘curbside pick-up’, which helps shoppers arrange to get their items without having to go actually into the business. Now, Google’s adding some more listing options on this front, with more specific listings of available items in your local stores, and more detail on opening times and delivery options.

For the full article click here

Google Adds Support for Regional Video Structured Data

Google has introduced support for a structured data property for Videos called, regionsAllowed. The structured data property allows a publisher to tell Google that a video is specific to a region.

For the full article click here

What’s the Difference Between Remarketing & Retargeting?

Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically they aren’t! Remarketing and retargeting have similar goals. But there are also important differences you need to understand. Remarketing and retargeting differ in strategy – and who you are able to reach.

For the full article click here