Daily Minute Master Series – September 16, 2021

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The Marketing Rundown

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News & Updates

We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook]

Google says its algorithm takes more than 200 signals into consideration when ranking webpages. But Google doesn’t list all of those 200+ ranking factors. Not anywhere. And most of those who claim to know all 200 Google ranking factors are lying – either to you or to themselves.

For the full white paper click here

LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options 

LinkedIn is looking to provide more ways for brands to maximize their content efforts on the platform, and tap into its rising levels of user engagement, with a new feature for Company Pages that it’s calling ‘Articles for Pages’.

For the full article click here 

8 PPC Best Practices That May Not Be Best for Your Business

Ad platform interfaces pummel PPC advertisers with recommendations. Reps present decks on best practices. Articles proliferate across the web proclaim the ideal approach to build the perfect campaign. Should advertisers rely fully on ad platforms, reps, and industry gurus to determine how to build PPC campaigns that convert well?

For the full article click here 

Instagram Adds New ‘Map Search’ Tool to Maximize Business Discovery

Instagram has launched a live test of a new feature called ‘Map Search’ in Australia and New Zealand, which enables users to discover businesses and locations of interest on the in-app map, and find info on each listed business, as well as post public posts tagged with that location.

For the full article click here

Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

Engagement on LinkedIn has been steadily rising over the past few years, with the platform regularly posting ‘record levels of engagement’, as shared in parent company Microsoft’s quarterly results. Given this, it’s worth considering the potential of LinkedIn interaction for your brand, and how you can use the platform to connect with relevant audiences, and fuel professional community in the app.

For the full article click here

TikTok Adds New Resources to Provide Additional Pathways to Support for Mental Health Concerns

TikTok has announced a new set of resources to provide support for users who may be experiencing mental health issues, specifically related to eating disorders, self-harm and suicide. First off, the platform is expanding its well-being guides to support people who choose to share their personal experiences on the platform.

For the full article click here

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