Social Media

Twitter Launches 2020 US Election Hub to Distribute Accurate, Timely Voter Information

With the US Presidential Election now less than 50 days away, Twitter has launched a new ‘Election Hub’ within the Explore section of the app, in order to keep voters informed of key updates with accurate, official information.

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High Profile Celebrities are ‘Freezing’ Their Facebook and Instagram Accounts in Protest Over Hate Speech

Just a month after a major advertiser boycott due to its perceived inaction in addressing hate speech, Facebook is now facing another protest action, this time lead by big-name celebrities, who are calling on the platform to do more to address concerns with the facilitation of divisive ‘hate, propaganda and misinformation’ related content.

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Oracle ‘Partnership’ with TikTok Set to be Approved by White House, According to Reports

After weeks of frantic negotiations, and a rapidly changing race among the companies looking to take over the rising video app, reports now indicate that the White House will indeed support Oracle’s new deal to partner with parent-company ByteDance in order to keep TikTok running in the US.

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Marketing

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply called “custom audiences.” They are set up in the Audiences section at the Campaign or Ad Group level. These audience types can also be set up in the Audience Manager section of a Google Ads account. This is located in the upper right section under Tools > Shared Library.

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Google’s John Mueller: Keywords in Domain Name Aren’t Needed

Google’s John Mueller advises SEOs and site owners there’s no ranking benefit associated with having keywords in a domain name. This subject was addressed in the latest Ask Google Webmasters video which features a question about keyword-based domain extensions (also referred to as top-level domains).

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How a UK Food Provider Went from B2B to D2C in 7 Days

Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP Commerce Cloud was used to launch a new direct-to-consumer platform for Brakes, a leading food supplier in the U.K. “This is where the pandemic has accelerated what people and projects can do,” said SAP CX Chief Revenue Officer Paula Hansen. “That is what was so exciting about this project, we got the call to start on March 26 after talking about it for a couple days and we just jumped into it and the project went live on March 30.”

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