The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Whistleblower Appears Before US Senate, Reiterates Security Concerns at the App

Twitter’s no-good, very bad year continued today, with the platform’s former security chief Peiter Zatko appearing before a Senate Judiciary Committee to discuss his recent accusations that Twitter is not fulfilling its security requirements, and has repeatedly misled the market, and its own board, about the state of its performance, on various fronts.

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Meta Moves to the Next Stage of its Full Messaging Integration Plan

The final stage of Meta’s messaging integration program has moved a step closer, with more Instagram users now able to activate end-to-end encryption in their IG Direct chats.

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5 Sitemap Examples That Showcase Best Practices In Action

Sitemaps organize your website navigation and provide search engines with crucial information for crawling. Learn through examples here!

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96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns, Says New Research

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In partnership with Kickstand Communications, OneScreen.ai surveyed more than 600 marketing professionals who use digital and/or traditional OOH advertising in 46 states in the U.S.

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New Study Finds Small Businesses Are Adopting AI-Powered Marketing Tools Instead of Hiring Additional Headcount

Unbounce, a global leader in landing page and conversion intelligence technology, today released The State of AI Marketing for Small Business Report that analyzed the awareness, adoption and impact of AI marketing tools and technology on small businesses across North America.