Daily Minute Master Series – September 15, 2021
The Marketing Rundown
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News & Updates
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]
Should you focus on building your brand on social, or driving direct response? Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run – so long as you take an intentional, sustained content approach.
For the full white paper click here
How to Choose the Best Shopify Theme for SEO
For the full article click here
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Data Remains a Vital Part of the Marketing World
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then sometimes it looks like things are never working. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level.”
For the full article click here
Top 12 Most Common Content Marketing Mistakes to Avoid
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You Want to Know a Truth About Content Marketing: Nobody Cares About Your Product or Service
One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what you sell, so you must focus your content on their needs, their desires, how they can solve them, letting them know that they are earning something. There are several techniques that help you to modify your content focused on your product to talk about the needs and benefits of your potential clients and acquired clients ”, comments Jorge González, partner of G2 consulting firm specialized in strategies for startups and scaleups.
For the full article click here
