Social Media

Twitter Launches ‘Holiday Hub’ to Help Marketers Prepare for the Holiday Season

It’s now 102 days till Christmas, and while 2020 hasn’t left us with much to celebrate, and it’s looking like Christmas will remain challenging, in many ways, people are also looking for something positive, something to look forward to. And for many, Christmas, and the holiday period, will still be a key celebration. And maybe, if things go well (COVID-19 case numbers reducing, vaccine trials advancing), it could become a major point of celebration and connection. That could make this a key period to maximize your business opportunities, and ideally, recoup at least some of the losses incurred throughout the various disruptions of a turbulent and entirely unpredictable year.

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YouTube Launches its TikTok-Like ‘Shorts’ Tool in India

It’s taken a little longer than expected, but YouTube has today announced that it’s launching its TikTok-like ‘Shorts’ option to users in India this week.

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Facebook Adds Video Co-Watching Functionality to Messenger

After launching a co-watching feature for Instagram back in March, Facebook is now adding similar functionality for Messenger, which will enable users to host video watch parties, via video call or Messenger Rooms, with up to 50 friends in the app.

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Marketing

How to Find Internal Linking Opportunities

Learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.

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3 Ways to Make Your Agility During the Pandemic a Foundational Tool for the Longterm

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse. Then the pandemic hit, and digital strategy accelerated by six years, according to Twilio’s COVID-19 Digital Engagement Report in a recent article by Chiefmartec.com.

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8 Major Google Ranking Factors — SEO Guide

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy.

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