Social Media

3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence

According to an April 2020 study on COVID-19’s impact on consumer behavior, carried out by Accenture, people are rethinking the way they shop. The lockdowns have changed approaches to eCommerce and online browsing, and as more and more consumers also look to buy more cost-effectively, due to restraints caused by broader market impacts, even more people are becoming conscious of peer reviews about products before they buy.

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TikTok Not For Sale

TikTok is reported to not be for sale, neither to Microsoft or to Oracle. Hurdles block the way for any sale to proceed. Developments virtually guarantee that a sale will not happen prior to American September 15 deadline.

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Twitter’s Testing Audio Clips in DMs with Users in Brazil

After launching audio clips in tweets back in June, Twitter is now also testing audio DMs with some users.

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Marketing

Stop Saying ‘Create Great Content’ – Say This Instead

In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content.

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How to Leverage Data-Driven Insights for Seasonal Retail Success

Seasonal shopping trends can drive revenues up. But how high? The answer lies in how your organization is leveraging the power of macro (market insights) and micro (historical trends and real-time insights). Furthermore, using this data-driven approach allows marketers to model search intent at every point of the customer journey and across multiple channels. With COVID-19 shifting enormous swathes of retail shoppers online to fulfill their needs, there is no better time to utilize market insights to understand consumer and market behavior and search insights to drive search and digital marketing. As always, dynamically optimized content is critical.

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5 Tips for Adding Connected TV to Your Holiday Ad Strategy

There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership.

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