Social Media

Facebook Launches ‘Facebook Campus’ to Facilitate Connection Among College Students

Back at the beginning, before Facebook grew into its final form, now CEO Mark Zuckerberg initially put together a simple app called ‘FaceMash‘ which was essentially a ‘hot or not’ style app that compared Harvard students, based on their looks, by using images of them that had been published on the college website. From there, Zuckerberg evolved the idea into ‘TheFacebook’, a directory of Harvard students, which went on to eventually become Facebook as we know it, a global behemoth now used by almost half the planet.

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TikTok Reveals More Insights into How its Algorithm Recommends Content

Back in March, TikTok announced its plans to launch a new Transparency Center in LA, where it would open its doors to regulators, journalists and politicians who wanted to see how its platform works, with insights into its algorithms, its content moderation processes, and more. The initiative, a means to counter negative press about its internal processes, has since been rendered largely ineffective due to COVID-19 restrictions, but this week, TikTok has outlined its new virtual tour of its Transparency Center, while it’s also opened its doors to selected journalists, and revealed new insights into how its platform works.

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Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

With Gen Z becoming a much bigger focus for marketers as younger audiences move into more lucrative spending brackets, platforms like Snapchat are well-placed to become key sources of insight into important trends and shifts that will ultimately define purchase behaviors. Indeed, Snapchat claims that it reaches some 90% of 13-24 year-olds across the US, more than Facebook, Instagram and Messenger combined in this age bracket. That means that the platform can not only facilitate connection, but provide more knowledge as to what these consumers are looking for.

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Marketing

New Bing URL Inspection Tool

Bing has announced a new URL inspection tool. The tool provides actionable SEO information and feedback that is designed to help pages rank better.

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Google’s New Measures to Protect Search Results From Vandalism

Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable. In addition, Google has provided details about measures already in place to get breaking news indexed many times faster than before. Here’s more of what was announced today in relation to improving information quality in search and news results.

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The Future of Marketing [White Paper]

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently. To thrive in a world without third-party cookies, data-driven marketing and measurement need to evolve. It’s time for an industry reset. It’s time to reimagine the entire marketing ecosystem.

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