Daily Minute Master Series – September 11, 2019

Social Media

Facebook Adds New Tools for Public Figures, Including Multi-Contributor Stories and Product Tags

Facebook has this week announced a new set of updates for public figures – and they provide an interesting glimpse as to where we might see Facebook Stories, in particular, headed in the near future. First off, Facebook is adding a new option that will enable multiple public figures to contribute to the same Facebook Story – “giving fans a variety of perspectives around a specific topic or event”. The option is similar to Facebook’s Group Stories option which enables group members to contribute to a collaborative Story in the same way, though this is obviously more focused on events. Facebook’s also adding a new sticker for Facebook Stories which aims to make it easier for fans to engage with celebrities and brands via the option. Interestingly, Facebook notes that this option will be available to Pages, not just public figures, providing another consideration for brands looking to utilize Stories to increase engagement.

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Twitter Officially Launches Option to Drag to Re-Order Attached Tweet Images

After it was spotted in testing back in July, Twitter has now officially launched the capacity for users to rearrange their attached tweet images via a simple drag and drop process. Now, when you attach two or more images to your tweet, you’ll be able to drag and rearrange how they’ll look, saving you the minor headache of having to upload them in the order you’d prefer. I say ‘minor’, but it is annoying. And while it is a simple addition, sometimes it’s the simple ones that end up being the most useful, while the capacity to maintain more control over your tweet presentation is key for brands looking to maximize their performance.

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Marketing

Google Expands Outcome Based Buying and Automated Bidding to More Campaign Types

Google has announced that it’s bringing its outcome-based bidding option to more ad types, while also expanding automated ad bidding to all non-guaranteed deals. First off, on outcome-based bidding – up till now, Google has only enabled automated bidding on a CPM basis, meaning that campaigns where CPM is not your target outcome cannot utilize the option. In order to provide additional flexibility for more campaign types, Google is now adding outcome based buying to Display and Video 360 campaigns. The addition will provide more flexibility in your Google ad campaigns, and expand the capacity for brands to better reach their intended targets. Google is also making its automated bidding option available to all non-guaranteed deals. The capacity will enable more advertisers to utilize Google’s advanced machine learning to maximize their ad results, with automated tools now available for a broader set of Google ad types.

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Google to treat nofollow link attribute as a ‘hint’

Google has announced Tuesday that today the nofollow link attribute (i.e. rel=”nofollow“) will be seen as a “hint” rather than as a directive for ranking purposes. In addition, Google is adding two additional link attributes, in addition to the rel=”nofollow” to provide a bit more context about the content you’re linking to. Today Google will treat the nofollow attribute as a hint for ranking purposes. Meaning Google might count a link as credit, consider it as part of spam analysis or for other ranking purposes. On March 2, 2020, Google will use it also for crawling and indexing. That means will Google use it as a “hint” as to what should be indexed or crawled but it is better to use robots.txt or meta tags for that purpose anyway.  Google told us there should be no significant impact to the search results as a result of the change. If Google starts counting nofollowed links on large and respected sites that simply implemented a nofollow link policy as a blanket rule and now Google counts those links, you might see those links start counting for sites; if and when Google decides to change how it respects the nofollow attribute. The nofollow link attribute has been a staple of the SEO industry for almost 15 years and now it is changing for the first time, in a big way.

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