Daily Minute Master Series – September 10, 2019

Social Media

Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram

Facebook is testing out two new shopping ad options, both of which are aimed at streamlining the path to purchase, and keeping users in-app, as opposed to filtering them off to other websites. First off, on Facebook – The Social Network is testing out a new, Dynamic Ad ad option which would enable users to order an advertised item direct from the News Feed ad itself. In order to do this, users do need to have a payment option attached to their Facebook account, which, given Facebook’s more recent privacy issues, may not be an ideal option for some. In addition to this, Facebook is also testing out the capacity for brands to turn their Instagram Shopping ads into paid promotions. Instagram has been slowly rolling out its Shopping Tags to more businesses, but thus far, they have only been available within organic posts. The expanded options would keep users on Instagram, while also facilitating quick purchases via targeted ads – a win-win for both Facebook and the relative brands.

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Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur.  On Monday, Microsoft Advertising released a new product negative keyword conflicts report in the web interface to address this problem. In addition to helping with general negative keyword management, this can also be a useful feature if you’re managing product catalogs that change regularly. Perhaps you added negative keywords for products that weren’t sold on your site but have since been added to the catalog. This will help you identify those opportunities that are currently being blocked. Microsoft Advertising already has negative keyword conflict reports for Search campaigns. This brings that same functionality to Shopping.

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Marketing

The old Google Search Console is no longer available

Google has announced it has shut down the old Google Search Console. Google is redirecting all attempts to reach the old Google Search Console into the new Google Search Console interface. There are several legacy reports that are still not migrated over or replaced in the new interface. Those reports will be accessible via an option in the new Google Search Console named “legacy tools and reports.” You will be able to access those legacy tools and reports via the links. This is a big change for a lot of SEOs who were familiar and comfortable with the old interface. Google removed features slowly from the old interface, but some SEOs continued to hang on to it. By now, you should be used to the new interface and check out the new option to see some of the legacy reports.

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Advertising

Google Ads Introduces New Policies for Certain Types of Medical Ads

Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques. Examples of such techniques, as stated by Google, include stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. In addition, ads for treatments with insufficient formal clinical testing will also prohibited, even if they’re rooted in basic scientific findings. This policy will continue to be evaluated and further updates may be made in the future as new findings come to light.

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