Social Media

Which Social Media Platforms Should Your Business Use in 2021? [Infographic]

Are you considering your social media plan of attack for 2021? Want to know the social networks you should spend your time and money on?

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Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior

With the US Presidential Election now only 26 days away, Facebook’s efforts to remove instances of ‘coordinated inauthentic behavior’, and avoid a similar situation to 2016, are more pressing than ever. This week, Facebook has provided an update on its account removals as a result of its detection processes, which, late last month, saw the removal of three Russian-based networks, which were linked to Russia’s Internet Research Agency (IRA), the group responsible for seeking to manipulate US voters ahead of the 2016 poll.

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Facebook Launches ‘Season of Support’ to Assist SMBs, Including New #BuyBlackFriday Push

Facebook has announced a new ‘Season of Support’ initiative to provide a boost SMBs in the last quarter of the year, which will include free resources, education and training to help small businesses make the most of the holiday season. The new initiative will also include a specific focus on black-owned businesses, with a new #BuyBlackFriday push in the US, focused on promoting black owned brands during the traditional Black Friday retail event.

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Marketing

5 Fundamental Shifts That Are Shaping Search & Digital Marketing

The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their entire business model as conditions continue to change. At the same time, the transformation to digital accelerated, with the demand for SEO at its core.

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Google Ads Intros Automated Insights, Performance Max Campaigns, to Release Video Action Out of Beta

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves it’s made in response to the pandemic. “We’ve now had a chance to take a step back and figure out what some of the long-term trends are, and we either create a new effort or accelerate existing efforts in order to try to play into those trends,” Jerry Dischler, vice president and GM of Ads at Google, said in an interview Friday.

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Google Shares Insights into Key Halloween Costume Trends

Google has published the latest edition of its annual ‘Frightgeist’ Halloween trends, which provide insight into the most popular costumes, based on Google search activity, for the event.

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Which Social Media Platforms Should Your Business Use in 2021? [Infographic]

Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior

Facebook Launches ‘Season of Support’ to Assist SMBs, Including New #BuyBlackFriday Push

5 Fundamental Shifts That Are Shaping Search & Digital Marketing

Google Ads Intros Automated Insights, Performance Max Campaigns, to Release Video Action Out of Beta

Google Shares Insights into Key Halloween Costume Trends

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