Daily Minute Master Series – October 8, 2021
The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins
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A Complete Guide to Keyword Search Volume for SEO
Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO.
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Game-changing epiphanies always originate from the simplest ideas. Spending time on Clubhouse gave me one such epiphany that made me rethink and radically restrategize how we communicate on all social media to grow website traffic, followings and sales. For those not aware, Clubhouse is the internet‘s latest obsession: A social media app that only enables live voice conversation with no method of recording conversations. To contribute, you must communicate and connect with people directly. Clubhouse taps into a concept we easily ignore in the online world, yet is impossible to ignore in the real world: Genuine conversation is the key to growing your connections.
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As Apple Messes with Attribution, What Does Growth Marketing Look Like in 2021
It’s said that you should measure what you value, and for founders, nothing is more valuable than growth. Growth provides revenues, venture capital, prestige and scale — ultimately driving the success of every business. Yet, measuring growth is complex and challenging — and it’s only getting tougher. Changes to attribution in iOS 14 and further refinements in iOS 15, plus other privacy-preserving initiatives in the industry, have forced growth marketers to rethink how they define their growth analytics engines.
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6 Essential Digital Marketing Trends for Small Businesses
Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is estimated to be over $389 billion in 2021. Staying up to date with trends and using the latest tools is key to success for any business. Here are some of the digital marketing trends that every small business needs to follow.
