Daily Minute Master Series – October 7, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

Of all the revelations stemming from the recent Facebook Files expose, based on documents leaked by former Facebook staffer Frances Haugen, the most significant insight was not that Instagram might be bad for kids (which we already knew), nor that Facebook gave additional consideration to high profile users (which actually makes some sense).

For the full article click here 

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format 

Instagram chief Adam Mosseri flagged the coming change a few weeks back, and now, Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram Video’ format, meaning the end of separate IGTV branding – and ideally, a more streamlined Instagram experience.

For the full article click here 

Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers better understand their web performance.

For the full article click here 

Instagram’s Testing Likes on Stories, Providing Another Engagement Option

What would a Like button add to the Instagram Stories experience? Right now, you can respond to a Story with a quick emoji response, which is then sent to the creator via DM, while you can also type in a direct response message that’s also delivered to their inbox. You can also engage with Stories by sharing, forwarding, etc.

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Snapchat Launches New Program to Help Young People Become Political Candidates

Over the past few years, Snapchat has been working to get its young user base more involved in the political process, through voting awareness stickers, polling location tracking, voter registration pushes, Discover programming and more.

For the full article click here

12 Completely Outdated SEO Practices You Should Avoid

Search engines work towards improving their algorithms on an ongoing basis to ensure a positive experience for search users. As a part of these efforts, they will identify and remove anything they deem as low quality or spam from search engine results pages. What does that mean for marketers? If you aren’t updating your tactics as frequently as search engines update their quality guidelines, your website may fall behind your competition in rankings.

For the full article click here

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Daily Minute Master Series – October 6, 2021Daily Minute Master Series – October 8, 2021