The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

With Apple’s ATT data privacy update changing the game for app-based advertisers, Meta has been one of the biggest losers, with the company projecting up to $10 billion in revenue loss this year alone based on the amount of users opting out of data tracking in its apps.

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Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle

Musk has reportedly offered to end all litigation, and avoid a messy courtroom drama, by going back to his original plan, which would see Musk become Tweeter-in-Chief, and end months of public back-and-forth between the two parties.

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

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How to Use Reverse Video Search (& Why It’s Useful)

Use reverse video search to find the video source online. Here’s how to perform a reverse video search and why it’s useful.

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4 SEO Experts Share Key Actions To Raise Client Satisfaction

As talks of a new recession grow, the marketing industry is bracing for budget cuts and higher churn rates. In these times, SEO tends to be considered an extra cost – instead of a necessity. It’s time to show that SEO is a necessary investment. It’s time to keep getting stakeholders’ buy-in.