Daily Minute Master Series – October 6, 2021

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The Marketing Rundown

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News & Updates

Google Announces Search Redesign Using MUM Algorithm

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM.

For the full article click here 

32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic] 

Is 2022 the year you finally invest in a video marketing strategy? Want to learn about video across the different social media platforms? The team from Deposit Photos share the stats you need to know in this infographic.

For the full article click here 

Google MUM Algorithm Can Do More than Rank Websites

Google’s John Mueller was asked about how many search queries the MUM algorithm was affecting. John said he didn’t know and then explained that the Google MUM algorithm is multi-purpose and could be used in contexts beyond just ranking.

For the full article click here 

Anchor Text as a Google Ranking Factor: Everything You Need to Know

Keyword-rich anchor text has long been an SEO best practice. Why? Because it’s a way to signal to search engines about what type of page your link is pointing to. That information is believed by many to play a role when it comes to ranking the page in search results. Anchor text refers to words or phrases that a user clicks on to visit a URL that’s linked within a piece of copy. Anchor text is useful for providing context to users on the page they’re about to visit, but does it have any impact when it comes to search rankings?

For the full article click here

The Do’s and Don’ts of Effective Social Media Management [Infographic]

The holidays are fast approaching, and social media usage is at an all-time high. The influence of social platforms on product discovery purchase decisions simply cannot be denied, and if you’re not covering your bases, you will miss out on opportunities.

For the full article click here

The Biggest Marketing Mistakes Photographers Keep Making

For some unknown reason, we seem to fall into the trap of thinking that photography as a business is something special, something different from all other businesses out there. We end up fighting among ourselves in a race to the bottom with prices. There is also a lot of very bad information out there. The internet is great and horrific in equal proportions. We have all of the information and people’s thoughts in the world at a click of the button, which is great but is also the downfall of many photography businesses who are unable to sift through what is gold and what is an uneducated opinion. 

For the full article click here

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