Social Media

LinkedIn Reports That It’s Helped 10 Million People Gain New Skills in 2020

The COVID-19 pandemic could be a pivotal event in the evolution of LinkedIn. The global pandemic, which has put millions out of work, and will impact many millions more, in varying ways, has also opened up new opportunities for online training, digital connection, fresh approaches to work, etc. And within that, LinkedIn may be best-placed to both facilitate increased need, and maximize engagement – and as the global economy slowly gets back on track in the wake of the pandemic, LinkedIn stands to see significant increases in usage among job seekers and professionals seeking out their next step.

For the full article click here

Facebook’s Removing its 28-Day Attribution Model for Conversions from Ads

Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s a ttribution models enable advertisers to measure specific responses to their campaigns, based on rules set by the advertiser.

For the full article click here

Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Over the past couple of months, Facebook has been sharing a weekly series of insights into its various video tools via interviews with the Facebook staff who are working on them, which has provided some new and valuable perspective into why they’ve added each function and what needs it can serve.

For the full article click here

Marketing

WordPress 5.6 Due December 2020 is Scaled Back

WordPress had intended to include the menu navigation screen in Gutenberg 9.1 and WordPress 5.6. Development fell behind and it was decided to remove it from WordPress 5.6 and focus on the Gutenberg widgets screen functionality instead.

For the full article click here

When Ad Platforms Control the Auction, Return, Data… & Now the Cookie

Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s take a look at what this means for PPC advertisers.

For the full article click here

A Closer Look at MarTech Role Types and T/I-Shaped Individuals

During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. One of the participants brought up an interesting idea of how martech practitioners relate to the four role types – maestro, marketer, modeler, and maker. They wondered how this could relate to the T/I-shape concepts from the Scrum framework of Agile project management.

For the full article click here