Daily Minute Master Series – October 5, 2022

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The Marketing Rundown

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News & Updates

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

The use of AR is growing, with Snapchat reporting that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day.

For the full article click here 

Twitter Launches First Stage of the Live Roll Out of Tweet Editing 

After years of requests, via millions of tweets, Twitter has finally launched the first stage of the roll-out of its new tweet editing feature, with Twitter Blue subscribers in Canada, Australia and New Zealand now able to revise their tweeted content for 30 minutes after posting.

For the full article click here 

Instagram Expands Test of Multiple Links in User Bios

It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app.

For the full article click here 

Conversion Rate Optimization (CRO): How To Get Started

It’s not enough to get traffic to your site – you need visitors to take action. But it may only take a few simple tweaks to your website to optimize your conversion rate.

For the full article click here

Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react.

For the full article click here

TikTok Moves Forward With Live Shopping In US

TikTok is reportedly planning to launch live shopping in the US in time for the holiday shopping season.

For the full article click here

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