Daily Minute Master Series – October 3, 2019
Social Media
Instagram Adds New ‘Restrict’ Option to Limit the Exposure of Trolls and Cyberbullies
Late last year, Facebook began testing a new keyword alerts feature for groups, which would provide another way for Facebook group admins to stay on top of relevant discussions within group interactions. Late last year, Facebook began testing a new keyword alerts feature for groups, which would provide another way for Facebook group admins to stay on top of relevant discussions within group interactions. Admins will be able to add in all the relevant discussion terms they want to monitor within their group, then get alerted, in a separate tab, to any posts which include those chosen terms. Admins will then have the immediate option (below the post) to delete it or let it go through to the community. The feature could be particularly handy for businesses who are looking to use groups to stay in touch with potential customers and opportunities, especially those within larger groups. There’s no word as yet on a full roll out of the option, but given the progress in its development, it looks set to be launched sometime soon.
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Instagram Adds New ‘Restrict’ Option to Limit the Exposure of Trolls and Cyberbullies
A key aim for Instagram is to create a platform where all users feel safe to express whatever they want, without the fear of criticism, negative comments, or indeed, cyberbullying. This week, Instagram is rolling out a new option called ‘Restrict’, which will enable users to limit the exposure of certain users when the comment on their posts. You can shut down any commenter you chose, without that person knowing, which means they can go on thinking they’re reaching you, and your followers, but they won’t be. Restrict’ goes a little further, in that no one can see it other than the poster, but the idea is the same – it dilutes the potential insult of being blocked entirely by masking the action, reducing conflict and cleaning up feeds.
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Advertising
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Starting October 7, Search and Shopping campaigns and shared budgets using accelerated delivery will be automatically migrated to standard delivery. The company said standard delivery has been updated to better optimize ad delivery based on an advertiser’s goals and query contextual signals. While accelerated delivery was meant to be used to ensure your ads were served as often as possible throughout the day, Google indicated that many were using it with restricted budgets, which meant their ads were getting shut off during the day.
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Marketing
Google Announces New Ways to Hide Personal Activity, Including Incognito Mode in Maps
Google has announced three new ways for users to hide their personal activity while using Maps, YouTube, and Assistant. These features were announced to mark the occasion of October being Cybersecurity Awareness Month. Users can now control their privacy is ways they couldn’t before while using Google’s services. Incognito mode will allow people to utilize Google Maps without their activity being saved in their Google account. Google is giving users the option to automatically delete their YouTube history. Auto-delete was first introduced earlier this year for users’ location history as well as web & app activity. Google is giving users the option to automatically delete their YouTube history. Auto-delete was first introduced earlier this year for users’ location history as well as web & app activity. These features will be automatically available when Google Assistant is updated next week.
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