Daily Minute Master Series – October 29, 2020

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Social Media

Zuckerberg, Dorsey Appear Before Senate in Hearing Over Potential Reforms for Section 230

Will Section 230 be reformed, and if so, what will that mean for digital media more broadly? After months of calls for reforms to internet protection laws, today, the CEOs of Facebook, Twitter and Google all faced a US Senate Committee hearing which sought to establish the parameters for a possible re-think of Section 230 laws, which, technically, provide a level of protection for digital platforms over the content posted by users.

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LinkedIn Up to 722 Million Members, Continues to See ‘Record Levels of Engagement’

Given more people are looking for work amid the COVID-19 pandemic, it’s little surprise that LinkedIn has seen increased usage, with parent company Microsoft reporting that the professional social network saw ‘record levels of engagement’ – up 31% – in the most recent quarter. The findings are listed in Microsoft’s FY21 Q1 report, which the company published this week, outlining its key performance highlights in the period.

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Pinterest Adds 26 Million More Users, Sees Revenue Jump in Q3

With eCommerce on the rise amid the COVID-19 pandemic, Pinterest has continued to add users, and boost revenue, as reflected in its Q3 2020 performance update. First off, on users – Pinterest added 26 million more actives in Q3, taking it to a new high of 442 million MAU.

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Marketing

3 Things Totally Upending What a ‘PPC Manager’ Really Is

Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.

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Microsoft Announces Clarity – Free Website Analytics

Microsoft announced a free GDPR compliant user behavior analytics tool. The analytics tools helps publishers understand how site visitors are using a site and identify areas of improvement, including reporting on the amusingly named “rage click” metric.

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Online Holiday Sales Could Reach $200 Billion According to Adobe

Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.

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Daily Minute Master Series – October 28, 2020Daily Minute Master Series – October 30, 2020