Daily Minute Master Series – October 28, 2021

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The Marketing Rundown

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News & Updates

Finding Answers to The Problems Identified in the Latest Facebook Leaks Will be a Complex Process

So what have we learned from the latest disclosure of internal Facebook documents and research? Well, not a lot, really. Former Facebook engineer Frances Haugen released an initial set of internal reports from The Social Network last month, which outlined various concerns, including its struggles in handling anti-vaccine content, the harmful impacts of its algorithm changes, and the negative mental health effects of Instagram on teens.

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Twitter Rises to 211 Million Active Users, Though Longer Term Growth Targets Looking Harder to Reach 

Twitter has posted its Q3 2021 performance numbers, showing steady increases in both users and revenue. But steady may not be enough, given the platform’s ambitious growth targets, while its ongoing investment into new projects doesn’t appear to be paying off as it likely would have hoped.

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Facebook to Focus on Serving Young Adults in New Push

It’s no secret that Facebook is losing touch with the youth, with various reports detailing the platform’s gradual decline in popularity among young users, as Instagram, Snapchat and TikTok continue to rise. Facebook used to be the leading platform of choice for youth social engagement, but over time, it’s lost that cool factor, and become more of a haven for older users, as evidenced in this data included in the recent Facebook Files leaks.

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LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery

LinkedIn continues to see ‘record levels’ of engagement, with user sessions up 19% in the most recent quarter, as reported by parent company Microsoft.

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How 3 Different Enterprise SaaS Content Strategies Work (With Examples)

SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO. This is because of how different user journeys can be. In ecommerce, for example, a user will research then make a purchase. But in SaaS, the person doing the research may then need to pass it on to other internal stakeholders to make the purchase or final decision.

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Blink and You’ll Miss It: The Rise of Short-Lived Marketing

From Balenciaga to JW Anderson, brands are quickening the pace at which they remove content from their social media feeds. Balenciaga first wiped its Instagram grid clean in June, ahead of unveiling its first haute couture collection in 53 years, and has since continued to clean its Instagram feed regularly. Its current feed features just 64 images from the Spring/Summer 2022 collection.

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Daily Minute Master Series – October 27, 2021Daily Minute Master Series – October 29, 2021