Social Media

TikTok Announces New Partnership with Shopify, Another Step Towards In-Stream Commerce

As TikTok continues to grow, and remains in operation in the US, despite a White House Executive Order for its sale, it also continues to churn out new stars, its own platform celebrities who themselves continue to grow and expand their audience reach, and become businesses in their own right, based on their short video clips.

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Instagram Extends Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive

With live-streaming having something of a renaissance in 2020, as people look to replace their lost social interactions as best they can, Instagram has today announced two new options to help users maximize their IG Live streams. First off, Instagram is extending the time limit for its live streams from the current 60 minutes to four hours.

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Pinterest Adds New Presentation, Discovery and Ad Options to Assist Retailers with the End of Year Push

With the holiday period fast approaching, and retailers looking to make a big sales push to end a tough year, Pinterest has this week announced a range of new features designed to help merchants maximize reach and sales in the period, including new ‘storefront’ profiles and a new shopping ad format.

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Marketing

18 Tips to Secure Your Website & Domain Name for the Holidays

The holiday season is upon us. At this time of year, it’s really too late to make major changes to your website or to even work on tasks that will improve your search engine rankings. After all, you don’t want to do something that could potentially hurt your website’s traffic or rankings. Doing an SEO audit of your website, changing content, working on your site structure, and adding a lot of new content are better done during the “off-season,” so to speak.

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7 Link Building Sins to Steer Clear Of & How to Avoid Them

Steer clear of these seven damaging mistakes to make sure you’re always bringing your A-game to your link building efforts.

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New Approaches to Affiliate Marketing

While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a business development channel that has never truly been optimized by use of technology,” said Matt Gilbert, CEO of Pepperjam, an affiliate marketing technology and services company. “There hasn’t been any automation built into this channel.”

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