The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

The Ultimate Guide to Social Media Engagement

Success on social media doesn’t just mean increasing your followers. Posting and ghosting your audience doesn’t get you what you really want – engagement. True engagement requires a proactive approach. Managing engagement and communications with your followers helps turn users and followers into advocates for your brand and possibly – customers.

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YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom

YouTube has announced a range of visual tweaks and UI updates, which it says are intended to make the app feel ‘cleaner, more lively’, and easier to use for different purpose.

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Meta Shares New Insights to Improve Ad Performance Amid Privacy and System Changes

Amid increasing data restrictions and changes in the digital advertising landscape, Meta is working hard to maintain ad revenue flows, which has forced it to re-assess staffing, re-align its priorities and change the way that its ad systems operate.

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Meta Rolls Out 6 Updates To Facebook Groups

Meta is rolling out six updates to Facebook Groups, including Reels and new management tools for admins.

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Can Link Building Give You Or Your Client A Bad Reputation?

One of the biggest authority signals to search engines is your incoming links. But careless link building can damage your reputation. Here’s what you need to know.