Social Media

Can Social Media Data Predict the Winner of the 2020 US Presidential Election? A Look at the Latest Trends

Can social media data predict the outcome of an election? It’s a key question many have asked, and have worked to decipher from the troves of user data available. But thus far, there’s no definitive answer, especially when it comes to modern US politics. Part of that is likely because of the celebrity status of US President Donald Trump, and the way in which he has used social media to connect with his constituents. Trump’s massive social media reach seems to somewhat skew the data – for example, previous academic research has suggested that sheer mention volume is the best indicator of a candidate’s performance, and likelihood of winning.

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Experts Predict Top 10 Social Media Trends for 2021 [Infographic]

How will social media marketing change in 2021? Given the events of this year, it’s seemingly impossible to predict what might be coming next, but there are some clear trends and shifts emerging, which will impact how we conduct our marketing activities moving forward. To glean some insight on this, the team from Talkwalker recently partnered with HubSpot to interview 70 global experts and frontline professionals on their thoughts and predictions for the year ahead.

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A Beginners Guide to a Successful Facebook Advertising Campaign [Infographic]

Are you just getting started with a Facebook Ad campaign for your business? Need some help with the basics like image dimensions and text rules? The team from WebFX share the details you need to know in this infographic.

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Marketing

Google Invests in an Online Shopping Platform

It’s being reported that Google and another company have agreed to invest $350 million dollars in a popular Indonesian online shopping platform named Tokopedia. Tokopedia is a major online marketplace in Indonesia that is reported to contribute over 1% of Indonesia’s economic growth. Google did not purchase the shopping platform, it’s just an investment that adds to the billions of dollars already invested by SoftBank and Alibaba.

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How to Turn SEO Into a Measurable Revenue Generator [Webinar]

Join our next webinar and learn how you can demonstrate SEO ROI to C-suite and attribute your company’s revenue growth to your SEO efforts.

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Google Ads Turns 20: The Most Important Trends and Changes of the Past 5 Years

Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast forward five years and a rebrand later, ad revenue has more than doubled (the ads business generated more than $135 billion last year), Yahoo surrendered search ads to Microsoft, mobile is ubiquitous, free listings are back on Google Shopping — and AI and machine learning have transformed the way Google Ads works and the way advertisers work with it.

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