Daily Minute Master Series – October 25, 2022

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The Marketing Rundown

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News & Updates

TikTok Shares Insights into the Potential of Live-Streaming for Brands [Infographic]

Live-streaming is a huge part of TikTok’s Chinese version (Douyin), with billions being spent on TikTok live-stream commerce every year in the region.

For the full article click here 

Musk Plans Massive Staff Cuts at Twitter, Jokes About Merging with ‘Free Speech’ Social Networks 

Musk’s planned staff cuts have been well-documented – back in May, as part of a leaked overview that Musk had sent to potential investors, it was reported that Musk was looking to cut around 1,000 staff on day one, before eventually adding back over 2,700 employees by 2025, in line with platform growth.

For the full article click here 

New Report Finds that Facebook and TikTok are Approving Ads Containing Political Misinformation

With the US midterms fast approaching, a new investigation by human rights group Global Witness, in partnership with the Cybersecurity for Democracy team at NYU, has found that Meta and TikTok are still approving ads that include political misinformation, and are in clear violation of their stated ad policies.

For the full article click here 

LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement

After adding Link Sticker back in August, providing new creative considerations for your updates, LinkedIn has now also added ‘Person’ and ‘Page’ variations, providing even more ways to drive more traffic with your LinkedIn posts.

For the full article click here

Google Shopping Searches On Desktop Get More Visual

Google is upgrading desktop search results for shopping-related queries with more images of products.

For the full article click here

Google Lets You Disable Targeted Ads & Keep Personalized Searches

Google is rolling out a new tool that lets users customize the ads they see across search results, YouTube, and Google Discover.

For the full article click here

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