Social Media

Facebook’s Oversight Board Begins Hearing Cases, Adding a New Element to Content Decisions

Back in January 2019, Facebook announced its plans for a new Content Oversight Board, a collection of independent, external experts who would come together to review appeals of content decisions made by Facebook’s moderators. Since then, the coming Oversight Board has been Facebook’s go-to referral point when discussing its response to various controversial cases. Should Facebook have added warnings to comments posted by President Trump in regards to the #BlackLivesMatter protests? The Oversight Board will provide additional guidance in such cases. Should Facebook take more action on anti-vax and anti-science posts? The Oversight Board can assist.

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Twitter Prompts All US Users to Vote, Adds New Vote-Related Hashflags

Twitter is launching a big push to get users to vote, with new, in-feed prompts for every US user, and new visuals attached to vote-related hashtags. First off, Twitter’s making its biggest voter participation push yet, with a new, in-feed prompt to alert users about early voting.

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Snapchat Adds New Barcode Scanning Capacity for Selected Products, Providing Further Insight

Back in June, at its annual partner summit, Snapchat announced some coming additions for its Snap Camera, including the ability to identify plants, dog breeds and get additional product information, like nutrition data, by simply ‘scanning’ a dog/plant/product within its camera function. Now, we’re seeing the next steps for this, with users now able to scan food and wine labels to get more information on certain products.

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Marketing

Google Analytics 4: Ecommerce Guide For Google Tag Manager

This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation.

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How to Improve Your Organic Click-Through Rates

Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.

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How to Calculate SEO ROI From Keywords You’re Targeting

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have). But being able to understand what the lift would be if you make changes for SEO can be a bit of a conundrum.

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