Social Media

TikTok Updates Moderation Guidelines Around QAnon and Harmful Targeting of Minorities

After a recent report highlighted flaws in TikTok’s approach to removing QAnon-related content, despite the platform’s rules against such, the company has today outlined additional steps that it’s taking in order to combat hate speech, and protect users from manipulation and misinformation.

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Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram’s product tags directly to paid promotions.

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Facebook Launches Test of Nextdoor Style ‘Neighborhoods’ Feature

Facebook groups are a key connector for many people, and have become even more so during the COVID-19 pandemic, with mo re than 1.8 billion users now engaging in Groups every month. They’re also an essential tool for local communities – according to a recent Facebook survey, 38% of Facebook group members look to connect with people in their local area through groups. That, to Facebook, spells opportunity, and this week, The Social Network has launched a new test of an option called ‘Neighborhoods’, which aims to better connect more people to others within their immediate vicinity.

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Marketing

How to Improve Site Performance: 4 Speed Audit Quick Wins

We all know speed is money. A faster site converts better leading to improved revenue. Despite the direct impact of speed on the bottom line, getting recommendations for performance improvements implemented can sometimes be challenging as it often involves editing legacy code that could affect the structural integrity of the site. This is especially true when it comes to improving the performance of JavaScript.

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Google Can Subscribe to Push Notifications

Google announced a new Chrome 86 feature that included the news that Google’s “automated web crawling service” can subscribe to push notifications. The reason for doing that is to identify abusive push notifications for the purpose of blocking them in Chrome.

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What Prime Day Signals for 2020 Holiday Retail

Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found. It’s unclear whether Amazon’s Prime Day shift from July to October will last post-pandemic, but the timing gives us a window into the holiday shopping season and what marketers can expect, plan for and start doing now to maximize sales and revenue. Amazon Prime Day sales hit $10.4 billion globally, according to an estimate from Digital Commerce 360. That would mark a 45% jump over last year’s event in July. Amazon itself declined to give overall revenue numbers but said third-party sellers sold $3.5 billion worth of goods on the marketplace over last week’s two-day Prime Day event.

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