Daily Minute Master Series – October 21, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles, which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts.

For the full article click here 

16 Reasons Why Social Media Is Important To Your Company 

Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.

For the full article click here 

YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns

YouTube is making a big push on live-stream shopping heading into the holiday season, while it’s also updating its connected ad options to offer more transparency into performance.

For the full article click here 

Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features

Instagram has added a new way for users to collaborate on feed posts and Reels, while it’s also adding some new music-focused, AR-aligned features to help encourage music engagement (*cough* TikTok) within the IG experience.

For the full article click here

Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

It’s been a long time coming, but finally, Instagram has announced that it’s adding image and video posting functionality from the desktop version of the platform as of October 21st, providing a more centralized way for social media managers to maintain their IG presence.

For the full article click here

Tracking Update Could Net Apple Billions In Search Ads Revenue

The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue, according to a Financial Times report. Its app tracking transparency initiative has been a good business move for Apple, as evidenced by the brand’s advertising business more than tripling its market share in the six months following the update.

For the full article click here

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Daily Minute Master Series – October 20, 2021Daily Minute Master Series – October 22, 2021