Social Media

Instagram Expands its Badges for Live-Stream Donations, Advances IGTV Ads

After testing them with selected creators over the past few months, Instagram is rolling out its new badges in Instagram Live broadcasts to wider pool of creators.

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Snapchat Reports Increases in Both Users and Revenue Rise in Strong Quarter for the App

Snap Inc., the parent company of Snapchat, has released its latest earnings report, showing an increase in users and improved revenue outlook, as engagement with the app rises amid COVID-19. First off, on users – Snapchat added 11 million more daily actives in Q3, taking it to 249 million overall.

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How to Use Google Trends for YouTube

Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy.

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Marketing

US Justice Department Files Complaint Against Google Over Monopoly Tactics

Google is facing a new legal battle, with the US Justice Department filing a complaint a gainst the search giant for violating antitrust laws through its dominance of search.

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Amazon Launches a Program to Pay Consumers for Their Data on Non-Amazon Purchases

Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks, and restaurants.

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How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of a web page, which helps with understanding how relevant a page is to a given query.

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