Social Media

Facebook Updates Messenger API to Incorporate Instagram Direct, Enabling New Connection Opportunities

Following the recent announcement of the integration of Messenger and Instagram Direct, Facebook is now also updating its Messenger API to include support for Instagram messaging, which will provide businesses with a range of new connection opportunities through its messaging tools.

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Facebook Officially Launches Topics in Watch, Adds New ‘Featured’ Section to Highlight Popular Clips

While Facebook Watch is not a major competitor for YouTube as yet, it is growing, with 1.25 billion people – almost half of Facebook’s monthly active user base – now consuming at least some content on Watch every month. How, exactly, Facebook calculates that stat is somewhat questionable (it’s previously counted an active Watch viewer as anyone who spends at least one minute viewing content), but either way, that 1.25 billion is almost double the 720 million Watch viewers that Facebook reported in June last year.

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Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is looking to add another level of protection for both brands and users by enabling businesses to set minimum age requirements for branded content.

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Marketing

Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design?

Choosing your website’s product page URL structure? These are the key things you need to consider for the best ecommerce SEO results.

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How to Build Hundreds of Links in a Month (with Less Resources)

Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.

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7 Marketing Trends for 2021

Then new Global Marketing Trends 2021 report from Deloitte Insights is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies. The main headlines: the interconnection of trust and loyalty, and the importance of brands being able to pivot fast.

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