Social Media

Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends

With searches for Halloween ideas ramping up on Pinterest, the platform has added some new informational prompts within Halloween-related searches which highlight the cultural significance of certain costumes, in order to help users avoid misusing common themes and ideas.

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Facebook Further Clarifies Rules Around False Claims in Ads in Relation to Election Fraud

With US President Donald Trump still refusing to confirm that he will facilitate a peaceful transition of power, in the event of him losing the upcoming election, Facebook has this week updated its rules around false claims in political ads relating to both election fraud and election results.

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Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence

Pinterest has announced a new ‘Pinterest Creators Festival’ event, which will feature a range of expert speakers who will provide advice and tips on how to build an effective Pin presence.

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Marketing

3 Advanced SaaS SEO Strategies & Best Practices

The number of SaaS companies grew from 150 in 2011 to 8,000 in 2020 – a 5,000% growth, according to Scott Brinker’s annual Martech 5000 analysis. It’s getting crowded and competitive. As a result, basic SEO tactics don’t cut it.

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The Growing Importance of Content Analytics

Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and pressing whether we’re talking about content aimed at producing an outcome like a conversion or form completion, or content which is part of customer service interaction, and whether the content is written or visual.

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Google ‘News Showcase’ Coming Soon to Search Results

Google is shining a spotlight on journalism in ‘News Showcase,’ an all-new experience coming soon to search results. News Showcase is an interactive set of story panels that will initially be rolled out to Google News on Android.

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