Social Media

Facebook Releases New Insights on Groups Usage During COVID-19

Amid the COVID-19 lockdowns, people have been turning to social media to stay connected, and online groups, in particular, have seen significant increases in engagement as users look to maintain social activity while physically unable to get together. That’s lead to increased reliance on these digital communities and tools, which may set in place new trends and habits that will carry-on, even after the lockdowns are lifted. Which is important to understand, both for marketers and community managers, as it could dictate how to reach people, how to connect, and what people expect from online groups.

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YouTube Toughens its Rules Around Dangerous Conspiracy Theories, with a Focus on QAnon Content

YouTube has announced a new update to its rules around hate speech, with a focus on reducing the distribution of conspiracy theories like QAnon, that have eventually branched into real-world violence.

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Snapchat Adds ‘Sounds’ Option to Include Song Clips within Snaps

Snapchat has today announced a full launch of its new ‘Sounds’ functionality, which enables users to add song clips into their Snaps.

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Marketing

3 Latest Google Patents of Interest

Welcome back to another week where we look at some of the more interesting search-related patents awarded to Google. If you didn’t catch last week’s post, we rounded up all of the patents of interest for the first half of 2020. In our weekly entries, we don’t go into a deep-dive of the patents, more of an overview so that you can decide if you want to dig deeper. Getting into Google patents is a great way to get a sense of how Google might be doing things out in the wild. That can help you better strategize your SEO efforts and just make you a better practitioner in general. Let’s get into some of the goodies from this week.

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How Marketers Should Plan for Implementing Automation

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results.

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How Marketers Can Get the Highest ROI Out of Podcasts

The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to get started now. Regardless, of the level of expertise with automation, some universal best practices have to be implemented.

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