Social Media

TikTok Announces New Partnership with OpenSlate to Ensure Brand Safety in Ad Placement

TikTok has announced a new partnership with brand safety platform OpenSlate to ensure ads and branded content are not displayed alongside questionable material on the platform.

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Twitter Updates Privacy and Safety Settings to Help Users Better Understand Their Options

Twitter has announced a new update to its Privacy and Safety settings, and new video overviews of the various options available, in order to help users better understand the information that they share, and how they can limit such to protect their account, and control their on-platform experience.

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Snapchat Announces AR Support for Apple’s New LiDAR Capability for iPhone 12

The next stage of AR is coming, and Snapchat looks to remain at the forefront of the tech. This week, Apple announced the launch of its new iPhone 12, which, among other advances, includes a new LiDAR scanner, which will improve digital mapping of real-world scenes. LiDAR, which stands for ‘light detection and ranging’, measures how long it takes for light to reach an object and reflect back. In practical terms, this enables greater depth-mapping by establishing a better understanding of objects within a frame, and will facilitate the creation of AR tools that can better interact and respond to real-world cues and objects.

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Marketing

Google Analytics Gets 4 Powerful New Features

Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics are:

Smarter insights that use machine learning to identify trends.
Deeper integration with Google Ads.
Customer-centric data measurement.
More granular data controls.

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8 Major Google Algorithm Updates, Explained

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.

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How Marketers Can Get the Highest ROI Out of Podcasts

The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option for most marketers, having a podcast strategy is now part of many marketing plans for 2021.

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